SoftBank-backed InMobihasappointed Jayesh Ullattil as vice president (VP)and general manager for India.

In his new role, Ullattil will be responsible for the growth of InMobi’s mobile advertising and marketing business across its portfolio of products, including programmatic and performance businesses, and data and online research platforms.Ullattil will be a part of the Asia Pacific leadership team and will be based out of Bengaluru, InMobi.

Prior to joining InMobi, Ullattil was VP of sales in Hotstar. In his two decades of industry experience, Ullattil has worked with Perfetti Van Melle, Nokia, Henkel, Blackberry and more recently, BCCL and Hotstar.