InMobi acquires UK-based Overlay Media, team to be based out of London

InMobi has acquired UK-based Overlay Media, which is engaged in the field of context aware computing.

This acquisition is expected to help InMobi to provide innovative content to its consumers. Overlay Media, comprising of a team of data scientists, has built the context engine technology to deliver personalised content to mobile users. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, optimum use of battery power and increased personalisation.

The Overlay Media team will be based out of InMobi’s London EMEA headquarters.