As per industry sources, India’s mobile SMS traffic has reached around 1 billion SMSs per day. This is similar to the SMS traffic levels that existed before the new regime was implemented on April 1, thus showing increased adaptability to the blockchain based system to filter pesky messages.
The volume of SMSs delivered per day had declined by almost 30 per cent to 700 million in the first week of April as business entities held back on sending promotional SMSs to avoid failures.
That said, the traffic has now almost reached normal levels. In fact, as per industry analysts, SMS channel will grow beyond the 1 billion mark as it has emerged as the most relevant choice for marketing needs of enterprises amidst Covid-19 induced restrictions.
