According to a recent report by IAMAI and Kantar Research, the number of Internet users in India is expected to touch 900 million by 2025. The report also noted that the country had around 622 million Internet users in 2020 which is expected to grow 45 per cent over the next four years.
Further, as per the report, the reach of Internet in urban centres at 323 million users, accounting for 67 per cent of the country’s total urban population, is over two times that of rural areas. On the other hand, digital adoption in rural parts of India grew 13 per cent, clocking 299 million Internet users in 2020, which is 31 per cent of the country’s rural population.
The report also highlighted that nine out of every ten active users access the Internet every day, and spend an average of 107 minutes on the Internet daily. Small towns account for two of five Internet users in India, while the top 9 metros account for 33 per cent of the active Internet user base in the country. About 58 per cent of active Internet users in India are male, and remaining 42 per cent are female. The ratio of active Internet user base remains the same in rural parts of the country.
The reported noted that mobile phones have been the key driver of India’s Internet growth.
