According to a report by CyberMedia Research (CMR), 5G smartphone shipments in India grew by 49 per cent year-on-year (YoY) in the third quarter (Q3) of 2024, expanding their volume share to 82 per cent.
The report noted that the growth was driven by 5G smartphones priced between Rs 10,000 to Rs 13,000. The shipments in this price brand grew by over 100 per cent in Q3 2024, compared to the corresponding quarter last year. It added that Vivo led the 5G smartphone market with an 18 per cent market share, followed by Samsung at 17 per cent during the quarter.
The report stated that India’s smartphone market modestly grew by 3 per cent YoY in Q3 2024 due to robust consumer demand and increased adoption of mid-range and premium handsets.
Further, Xiaomi ranked first, with its volume share remaining unchanged at 17 per cent but its shipments grew by 4 per cent YoY. Meanwhile, Vivo followed closely in the second rank with a 16 per cent share, and a 10 per cent YoY growth in shipments, while third-placed Samsung’s share contracted to 16 per cent and its shipments fell by 3 per cent YoY.
Furthermore, it added that Oppo, in the fourth rank, saw the highest growth in shipments at 33 per cent YoY which expanded its volume share from 10 per cent in Q3 2023 to 13 per cent in Q3 2024, while fifth-ranked Realme’s shipments fell by 15 per cent YoY, restricting its share to 12 per cent in Q3 2024. Apple’s shipments rose healthily by 27 per cent YoY, while Motorola registered a growth of about 74 per cent YoY.
CMR estimates that India’s smartphone market may grow 7-8% in 2024, driven by a a strong demand for premium, 5G and artificial intelligence (AI)-enabled smartphone.
