According to a report by Counterpoint Research, Indian smartphone market is expected to achieve its highest ever value, and may cross $ 50 billion in 2025, driven by high-end devices from Apple and Samsung.
As per the report, the retail average selling price (ASP) of India’s smartphone market is expected to cross Rs 25,000 mark ($ 300) for the first time this year. It added that Apple and Samsung are leading this shift by offering competitive options in the premium and ultra-premium segments.
The report mentioned that Apple is expected to see strong demand for its Pro models, driven by local manufacturing and recent price reductions across its iPhone line-up. Meanwhile, Samsung’s value-focused strategy is gaining traction, particularly with its flagship S series. OnePlus, with the launch of its flagship OnePlus 13, is aiming to increase its share in the ultra-premium segment (more than Rs 45,000).
It highlighted that in the affordable premium category, with a price range between Rs 30,000 to Rs 45,000, brands such as Vivo, Oppo, and OnePlus are attracting consumers by offering advanced camera systems and refined colour, material, and finish (CMF) designs. Consequently, the market tracker expects the premium segment (more than Rs 30,000) to exceed 20 per cent market share by 2025.
The report also noted that OnePlus is scripting its comeback in the market by addressing Indian retailers’ concerns related to components such as display and motherboard, which had negatively impacted its shipments earlier in 2024. It added that the company’s planned investment of Rs 60 billion in the local market expansion is expected to accelerate its recovery and growth.
Meanwhile, the growing interest in artificial intelligence (AI)-powered features has further motivated consumers to seek hands-on demonstrations to better understand these innovations and make more informed decisions.
