According to a latest report by ANSR Global, multinationals are using their India global capability centres (GCCs) as proof-of-concept (PoC) hubs for generative artificial intelligence (GenAI) applications due to the availability of digital talent, ability to adapt to technological changes, and build scale.
It added that GenAI and GCCs are forging a powerful alliance. Companies are utilising GCCs as a sandbox environment to develop PoCs that accelerate their digital journey by leveraging GenAI across relevant domains.
Further, India’s GCCs are poised to become a global powerhouse for pioneering GenAI apps due to their unique talent pool, strategic cost management, and growing national AI focus.
