According to PricewaterhouseCoopers (PWC), the 4G subscriber base in India is expected to reach 10-15 million by December 2015. The consulting firm has added that the use of 4G services will be driven by factors like competitive pricing, superior network experience and low cost of smartphones. Further, as more telecom operators launch 4G services in 2015, the subscribers will adopt 4G for their mobile data needs.
PwC has also outlined a few other key trends for the Indian telecom market in 2015. The firm is of the view that the Wi-Fi services will become a huge phenomenon in the country driven by Smart Cities and Digital India initiatives of the government, along with some private sector initiatives. Further, the company has forecasted that with the expected new network deployments in 2015, the rapidly growing data market will witness intense price competition.
PwC also focussed on the wearables used for a healthy lifestyle space and security applications for smartphones, and believes that such devices and applications will dominate the Indian electronics consumer market in 2015.
