According to the Internet and Mobile Association of India (IAMAI), around 71 million children aged between 5-11 years in India access the internet on devices of their family members. This constitutes of about 14 per cent of the country’s active internet user base.
According to IAMAI’s ‘Digital in India’ report, India had 504 million active internet users, who logged onto the web at least once in the last one month. Of the overall internet population, 433 million are of the age of 12 years and above and rest are aged between 5-11 years who access the internet on the devices of family members.
The report noted that nearly 70 per cent of the active internet population in India are daily users with nine out of 10 internet users in urban India accessing internet at least once a week.
Further, in rural India, the number of users accessing internet daily had grown by 30 million from March 2019. However, in the urban parts, the time spent on the internet continues to be higher compared to rural India.
According to the report, 26 million new female internet users were added in November 2019. This is an increase of 21 per cent, higher than the 9 per cent rise seen in number of new male users. While the proportion of male internet users in rural India is more than double than female internet users, usage of internet among females is growing at a fast clip.
Further, the report highlighted that mobile phones continued to remain the device of choice for accessing internet in both urban and rural parts of the country, due to its affordability.
Interestingly, close to one-third of users access internet for more than one hour on Sundays/holidays versus a normal working day.
The data has been curated by Nielsen, based on IRS data.