Immerso AI has announced a strategic partnership with Yotta at Vibrant Gujarat 2024. With this partnership, Immerso AI will leverage the omniverse platform by NVIDIA and high-fidelity custom development to develop high-quality movie characters from the Eros Now library and conversational artificial intelligence (AI) and as avatars and characters for gaming and other use cases. This development will leverage the NVIDIA powered reference architecture with NVIDIA infiband networking infrastructure as being deployed by Yotta in the first quarter (Q1) of 2024. The companies will leverage the recent partnership announcement between the government of Gujarat, GIFT City and Immerso AI parks to engage local talent for research, development, and deployment.

Commenting on the partnership, Vishal Dhupar, managing director (MD), NVIDIA, South Asia, said, “India has the rich talent, vast scale, and deep pools of data to harness generative AI (GenAI) to help solve the nation and the world’s greatest challenges. To help achieve this potential, NVIDIA is working with leading Indian businesses, as well as the larger ecosystem, to create cloud-based sovereign AI accelerated computing infrastructure.”

Meanwhile, Mona Khandhar IAS, principal secretary, Department of Science and Technology, government of Gujarat, said, “Gujarat will play a pivotal role in the future of Deep Technology for Digital India and we are very pleased with this collaboration from leading companies like NVIDIA, Yotta and Immerso AI in the GenAI space developing in Gujarat.

In addition, Ali Hussein, chief executive officer (CEO), Immerso AI, said, “2024 is going to be the year of generative media, unlike other digital business infrastructure and performance will play a key role in generative media and gaming. Our core vision to develop India’s largest AIIP company is augmented with this partnership.”

Further, Sunil Gupta, co-founder and CEO, Yotta, said, “Yotta is dedicated to harnessing AI’s power to transform various industries throughout India. Our collaboration with NVIDIA signifies a notable advancement in this endeavor, reinforcing our dedication to offering top-tier services to both existing and future clients. Through Immerso AI’s capabilities, we believe we can significantly enhance the media and entertainment sector, greatly boosting our abilities in movie production and gaming development.”

As of May 2023, the Indian GenAI landscape had more than 60 startups dedicated to offering solutions and services to their customers spread across various industry verticals. 2024 will be a pivotal year in the development of GenAI eco-system in India and the native technology will cut across industry verticals.