
Giving a push to the uptake of cloud computing in India, IMImobile has launched the OPENHOUSE cloud-based mobile engagement (M-engagement) platform.
OPENHOUSE functions as a bridge between telecom networks, businesses, developers, and service providers. The platform permits businesses to launch multi-channel customer engagement and employee productivity services.
This platform offers users two types of services, business tools and an application programming interface (API). Business tools, aimed at enterprises, are ready-to-use services, such as short messaging service (SMS), broadcast, voice broadcast, short codes, long codes, keywords, the missed call to SMS, missed call to call, SMS to call and click to call facilities and polls.
Similarly, developers can use APIs to directly incorporate mobile operator connectivity and IMImobile OPENHOUSE?s platform capabilities within their business applications.