Idea Cellular and handygo have announced the launch of Behtar Zindagi, latest bouquet of VAS offerings for customers in Maharashtra, Goa, Gujarat, UP West and Andhra Pradesh. This product is specially designed to provide day-to-day information to Idea?s subscribers. The users can get information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries.
To use this service Idea subscribers need to dial 556780 (tollfree) and avail the subscription pack for Rs 30, 15, 7 and 2 for 30, 15, 7 and 1 day, respectively. The service is available in all the respective states regional languages along with Hindi and English.
On this tie-up, Praveen Rajpal, CEO, handygo said, ?We are contented to partner with one of India?s leading mobile operator, Idea Cellular. We envisage great potential in the untapped rural market and are bullish about the stupendous feedback from the end consumers. Our IVR based rural product is available in all the regional languages along with Hindi and English.
Announcing the launch of these services, Rajendra Chourasia, COO, Maharashtra & Goa, Idea Cellular said, ?With over 12 million subscribers, Idea has the highest penetration in rural parts of Maharashtra & Goa. We are happy to partner with handygo to offer relevant and affordable services to our rural subscribers in the circle.?
