Idea Cellular has launched the Choice Recharge facility for subscribers in Delhi.

By availing of the Rs 25 recharge coupon, customers can opt for four different service benefits, including, 40 minutes of free local or STD talktime, 150 free local night time minutes, 45 free local calling minutes and 250 free local or STD SMSs.

Commenting on the launch, Sanjeev Govil, chief operating officer, Delhi and Haryana, Idea Cellular said, ?Customer satisfaction is very important to us and at Idea we always strive to add something extra to all our products and offerings. The new Choice Recharge offers the benefit of choosing what the customer wants; the convenience of just using a single recharge for an umbrella of offerings; gives the option of experimenting with different options and try out new plan with every recharge; and the low value of the recharge enables quick purchase decision. We are hopeful that our efforts will continue to be well received and appreciated.?