According to the Cellular Operators? Association of India (COAI), GSM operators added a total of 4.32 million rural users in March 2014, registering an increase of 1.49 per cent over February 2014. For the period under review, the total rural subscriber base stood at 294.58 million.

For the period under review, Bharti Airtel, the country?s largest operator by revenue and subscriber had the largest rural subscriber base of 93.76 million. Idea Cellular added the maximum number of 1.52 million rural users during the month of March 2014, taking its total rural subscriber base to 74.72 million. Meanwhile, Telewings Communications Limited witnessed lowest addition of rural subscribers (0.25 million).

Circle-wise, Uttar Pradesh (East) reported maximum number of rural subscribers (31.01 million).   In the month of March 2014, Uttar Pradesh circle added about 918,319 rural subscribers.