According to a report the research firm Canalys, global smartphone shipments fell 9 per cent (year-on-year) in the second quarter (Q2) of the year 2022. With regard to the market share, the report noted that Samsung bagged first position with 21 per cent market share.
Meanwhile, Apple secured second spot with a 17 per cent market share as the iPhone 13 remained in high demand. Besides, Xiaomi, OPPO and Vivo witnessed declines to take 14 per cent, 10 per cent and 9 per cent market shares, respectively, the report by the research firm asserted.
Commenting on the report, Runar Bjørhovde, Research Analyst, Canalys, said, “Vendors were forced to review their tactics in Q2 as the outlook for the smartphone market became more cautious. Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.”
Meanwhile, Toby Zhu, Analyst, Canalys, said, “Falling demand is causing great concern for the entire smartphone supply chain. While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets’ tightening import laws and customs procedures delaying shipments. In the near term, vendors will look to accelerate sell-through using promotions and offers ahead of new launches during the holiday season to alleviate the channel’s liquidity pressure. But in contrast to last year’s pent-up demand, consumers’ disposable income has been affected by soaring inflation this year. Deep collaboration with channels to monitor the state of inventory and supply will be vital for vendors to identify short-term opportunities while maintaining healthy channel partnerships in the long run.”
