Fitbit, Inc., one of the leading player in connected health and fitness market, has launched its product range  in India. The company’s product portfolio include Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip and Aria Wi-Fi Smart Scale. The Fitbit platform empowers people with information, offering a fun and engaging experience, providing insights and guidance for users to get the most out of their devices and help them reach their health and fitness goals.

?With a growing focus on personal health, fitness and wellbeing across India, and the strong demand for mobile devices and technology in the market, Fitbit is thrilled to provide consumers in India with our full line of trackers?at affordable prices across all mobile platforms?ensuring that everyone can find the right fit for their lifestyle and their goals,? said James Park, CEO and Co-Founder of Fitbit. ?Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health, while understanding that everyone?s approach to health and fitness is different.?

?We are very excited to partner with Fitbit and offer customers on Amazon.in access to Fitbit?s wide range of top-selling activity and sleep-tracking products. We are increasingly witnessing that wearable health and fitness devices are growing in popularity and demand for them on Amazon.in is consistently rising. We see this as a great opportunity to offer everyone across India the ease, convenience & joy of experiencing this exciting product range and making their shopping experience delightful,? said Samir Kumar, Director Category Management, Amazon India.

Diverse Product Family to Reach Any Health and Fitness Goal

Fitbit understands there is no ?one size fits all? option in fitness, as consumers have a wide-range of needs and preferences ? from people interested in improving their health through everyday activities like walking to work, to more active consumers looking to maximize their fitness. The Fitbit platform combines connected health and fitness devices with software and services, including an online dashboard and mobile apps, data analytics, motivational and social tools, personalized insights, and virtual coaching through customized fitness plans and interactive workouts. The platform helps people become more active, exercise more, sleep better, eat smarter, and manage their weight. Fitbit offers variety within its family of health and fitness products that motivate consumers to stay active, live better and reach their goals.

Pricing and Availability

The full-line of Fitbit products are available for pre-order nationwide on Amazon.in at www.amazon.in/fitbit or through the Amazon Shopping App for Android, iOS and Windows.

? Fitbit Surge (Rs 19,990); available in black, blue and tangerine

? Fitbit Charge HR (Rs 12,990); available in black, plum, blue and tangerine

? Fitbit Charge (Rs 9,990) available in black, blue

? Fitbit Flex (Rs 6,990); available in 10 colors ? black, slate, navy, red, tangerine, teal, violet, lime and pink

? Fitbit One (Rs 6,990); available in black and burgundy

? Fitbit Zip (Rs 3,990); available in charcoal, magenta

? Fitbit Aria (Rs 9,990); available in black and white