Facebook has appointed Arun Srinivas as the director of global business group. As part of his new role, Srinivas will lead the strategy and delivery of the India marketing solutions charter that is focused on large advertisers and agencies.

He will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses.

Further, the company’s key business vertical teams, agency teams, and business solutions teams will all report to him.

Srinivas comes with over two decades of experience in senior sales and marketing roles at companies such as Ola, Unilever, and Reebok. In the past, he was also associated with investment firm WestBridge Capital Partners where he led the consumer vertical.