Cloud telephony company Exotel has secured $35 million in its Series C funding round, led by Sistema, CX Partners and existing investor A91 Partners. IIFL, Synergy Capital, and existing investor Blume Ventures also took part in the round, alongside former Vodafone chief executive officer (CEO) Arun Sarin, who has been onboarded as a mentor.

The company is looking to become a full-stack customer engagement service provider for businesses in emerging economies. It would reportedly utilise the capital to fund its acquisition of contact centre software provider Ameyo, announced in June 2020, and invest in future growth.