Ericsson has launched a new company purpose and vision statement, as well as refreshed branding, as it prepares for future opportunities arising from the hyperconnected 5G era.

Ericsson states its new vision as, “A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future.” Further, the company has announced that its new purpose is to “To create connections that make the unimaginable possible”.

Commenting on the development, Börje Ekholm, president and CEO, Ericsson, said, “For almost 150 years our technology has transformed nearly every sector of society. The networks we build have already connected billions of people and soon they will connect almost anything and everything. This era of hyper connectivity is going to help to address major global challenges like climate change and digital inclusion.”

“Our new purpose and vision is anchored in the company’s values of respect, professionalism, perseverance and integrity. We remain steadfast in our efforts to foster a culture of integrity by embedding our values into all ways of working. This important work continues, and we are committed to creating greater accountability, trust and respect with our people, customers and stakeholders, while ensuring sustainable success for the company in the future,” Ekholm added.

Meanwhile, Stella Medlicott, senior vice president and head of group function marketing and corporate relations, Ericsson, said, “Our vision imagines the future we can help to create for people, business, and the planet”. “Connectivity is key to reducing human impact on the planet and will help bridge the digital divide, but we also see the potential for our technology to touch even more parts of society. This is where things really get interesting.”

Moreover, the telecoms gear maker forecasts 3.5 billion 5G subscriptions and 60 per cent global population coverage by 2026.

It expects that by 2030 digital technologies can reduce greenhouse gas emissions across industries by 15 per cent.

As part of its new vision and purpose, Ericsson has launched a new look and feel for its brand and highlighted a series of future scenarios it believes will emerge in an era of hyper connectivity:

• Enabling new ways of learning – by connecting every learning establishment and every learner. Future workforces will be increasingly more dependent on digital technologies for life-long learning and upskilling while mobile networks will deliver quality education to every school regardless of location.

• Redefining business – by reducing risk and time-to market while creating huge efficiencies and opportunities across the value chain. Entire business models will be transformed by limitless connectivity using real-time data that feeds instantly into design and manufacturing processes.

• Reimagining entertainment – through an internet of senses that blends virtual and real worlds together. Imagine live game data superimposed in front of your eyes or the ability to experience the sound, touch and smell of live game action – from the comfort of your sofa.

• Tackling the climate crisis – by using technologies such as 5G, AI and IoT to drive decarbonization, meet international targets and help limit global warming to 1.5 degrees above pre-industrial levels.