The Department of Telecommunications (DoT) may introduce a dedicated landline number series that can be used to identify telemarketers, within one month. It is believed that DoT and security agencies have resolved the issues related to allotting a number series for landline consumers.
Prior to this, the Telecom Regulatory Authority of India (TRAI) had asked DoT to curb unsolicited calls and SMSs by allocating an easily identifiable number series for telemarketing companies. While a series beginning with ?140? was allocated to mobile services, a separate identifiable number series for landline numbers has not been allocated yet.
In this context, DoT had pointed out various technical, billing and security concerns in issuing a number series for landline services. A call from a landline number can be identified based on the STD code, which are the initial digits and then levels (digits following STD codes), which differ from exchange to exchange within a city.
In case the 140 number series is used, it will impact the numbering system being currently used for allocating new connections. Adding a three-digit series to landline numbers will add up to 13 digits and to transmit such numbers on telecom networks, Bharat Sanchar Nigam Limited (BSNL) and Mahanagar Telephone Nigam Limited (MTNL) would require to install new equipment in exchanges.
Also, it will be difficult for security agencies to track the calls, as it will display a uniform code instead of a STD code for connections across the country.
In December 2010, TRAI had published the Telecom Commercial Communications Customer Preference Regulations 2010 to curb unsolicited calls and SMSs. Since then, two deadlines have been missed for implementing the guidelines in view of the absence of an identified number series.
TRAI has recommended a maximum fine of Rs 250,000 on telemarketing companies for making unsolicited calls or sending SMSs to a consumer registered under the national customer preference register.
