Digital Marketing is here to stay and has become a way of life. Today all companies, be it big corporate houses or small medium enterprises, have an online presence. For this, they are either building their internal digital teams and/or hiring experienced digital agencies that provide end-to-end solutions. Some companies, basis their need to get online and their business objectives are engaging with independent professionals that either specialize in for e.g. SMM (social media marketing) or SEM (search engine marketing) or SEO (search engine optimisation) or ORM (online reputation management) or Analytics, to name a few. Hence, the era of specialisation within Digital Media Marketing is now a reality.
The sheer size of the digital industry, estimated to be at 7000 crores within next 36 to 48 months, (Source: eMarketer) presents opportunities to professionals that is yet untapped. The digital media marketing industry has seen such levels of unprecedented growth only in the last 4-5 years. And, the no. of professionals considered as industry veterans or leaders indeed are a handful.
?It is evident that there is a growing demand for digital marketing professionals and the best of the business schools in the country are struggling to teach this subject. DMTI understands that ?Change? is the only constant when it comes to digital marketing. Our strength is in our belief that senior advertising, marketing professionals need to come together on one platform, to shape and nurture the future of this industry. And, with pride I can say that, the best of the industry leaders have come together for this One Year Full-Time Post Graduate Program, the first ever in India, scheduled to begin in June?, says Rashmi Putcha, CEO, DMTI.
Speaking on the response received for this program, Putcha indicates, ?So far, we have received 200 applications for limited 30 seats. Though this program was launched keeping freshers in mind, interestingly 70 per cent of the applications received are from professionals with 2-10 years? experience in the field of marketing, advertising and media. This kind of response, convergence of experienced with new, is a testimony to our belief, that the industry needs a formal training program like this. The sheer interest is overwhelming?.
While DMTI does offer advanced Certification programs (part-time) for working professionals, this Full-Time Post Graduate program is the only one that integrates digital marketing with traditional marketing ? which is the need of the hour. The first six months will be dedicated to classroom training, including working on live case studies. The second half of the program will involve interning in one of the leading digital marketing company.
This program is perceived as a path-breaking initiative by DMTI. Several multi-national advertising agencies and brands have already expressed their desire to recruit the students passing out of the program. Some of these include, ad2c, Ideate Labs, iProspectCommunicate 2, Laqshya, LIQVD Asia, Mediamind, netCore, Simplify360, Indigo Consulting.
Many others have volunteered to mentor the students enrolling for the program. Like all other programs run by DMTI, this program too will be exclusively taught by experienced digital marketing professionals. The program also includes subjects like traditional media planning and other marketing fundamentals. These subjects will be taught by some of the top faculties from premier b-schools of the country.
DMTI has Madan Sanglikar, Co-founder & MD of ad2c holding the position of the Knowledge Chair, to ensure that the curriculum taught is current, relevant and updated. DMTI also has on its Board of Advisors, veterans like Virgina Sharma, VP Marketing, IBM, North America; Punita Arumugam, Director ? Agency Business, Google India; Mahesh Murthy, Founder ? Pinstorm and Co-Founder ? SeedFund; Annurag Batra, MD and Editor-in-Chief, exchange4media Group and Chairman ? BusinessWorld; Rammohan Sundaram, Chairman and MD, PlatformPlay Media Ventures Pvt. Ltd.; Vivek Bhargava, CEO India, iProspectCommunicate2; Issac Jacob, Head ? Marketing, K.J.Somaiya Institute of Mgmt. Studies and Research; Aditya Save, Head ? Digital Marketing and Media, Marico India Limited; Vikas Tandon, Managing Director, Indigo Consulting.
