Enterprises worldwide are adopting cloud computing to become more fle­xi­ble and agile. Cloud platforms are becoming more popular among busi­ne­­sses because they are cost effective and se­cure and assist in data management. The technology provides companies access to a ro­bust storage space and distributed computing. Today, it has become the most preferred technology in the business world to handle day-to-day operations remotely.

Technology infrastructure

According to a report by IDC and Google Cloud, the expected market opportunity for cloud infrastructure and application modernisation is expected to surpass the valuation of $500 billion by the end of 2025. Meanwhile, as per the Flexera 2022 State of Cloud report, 57 per cent of companies have prioritised migrating workloads to the cloud in 2022. To this end, Google Cloud provides easy cloud migration and modernisation. It acts as a cloud provider with a clear multicloud strategy. Moreover, the company helps in auto-scaling the multicloud infrastructure over 10 times more than any other public clouds with Google Kubernetes Engine. In addition, the company provides transformative infrastructure with artificial intelligence and machine learning capabilities.

Focus on sustainability

Sustainable data centres have redesigned their facilities to significantly reduce water consumption using new technologies for water cooling. New battery technologies enable data centres to use fewer and lon­ger-lasting batteries. They also work clo­s­e­ly with the local power utilities to explore ways to increase their use of green power. Sustainable data centres also work to minimise the amount of energy it takes to diffuse heat created by hardware. Although data centres have become much more sustainable over the past decade, the demand for data has grown exponentially, making data centres among the world’s biggest co­nsumers of power.

There is a constant need to reduce the digital carbon footprint with the cleanest cloud in the industry. Consumers, inves­tors and regulators are demanding sustainable products, sustainable operations, and environmental, social and governance tra­nsparency. IDC estimates that cloud computing could save 1 billion metric tonnes of CO2 emissions by 2024. Therefore, or­ganisations are leveraging cloud technology to power their business in a sustainable way. For instance, Google Cloud is a committed sustainability partner and the fi­rst major company to aim to operate on carbon-free energy 24×7 by 2030. With every industry setting its own sustainability targets, better data, faster insights and smar­ter models can make a difference.

Benefits of Google Cloud

Google is an active partner with a vested interest in the client’s security and risk management outcomes. The company br­in­gs in its proven security approach and innovations to customers – be it on its clo­ud, other clouds, or on-premises. More­over, the company provides its customers and governments with advisory services as and when needed to transform their security while meeting the local requirements for control, transparency, resilience and compliance.

Google Cloud ensures the protection of its client’s business. According to Cy­be­r­­security Ventures, the annual cost of gl­o­bal cybercrime is expected to touch $10.5 trillion by 2025. Moreover, a report by CheckPoint Research reveals that there has been a 50 per cent increase in overall attacks per week on corporate networks compared to 2020. In view of this, Google Cloud is constantly innovating and taking timely measures to manage cyber risks.

Ensuring efficient hybrid workspace

The hybrid work culture is here to stay. According to a report by Pew Research Ce­ntre, 59 per cent of teleworkers are wor­­king from home by choice rather than necessity. The report also noted that 60 per cent of workers with jobs that can be done remotely prefer to work from ho­me even after the lockdown is lifted. This data calls for an efficient infrastructure for managing the hybrid work culture. In this regard, Google Cloud has emerged as a preferred solution for enterprises with sig­ni­ficant data load.

The company readily coordinates in times of crisis as in the case of Discovery, wherein the company was able to seamlessly migrate over 10,000 employees to Go­ogle Workspace in one week during the Covid-19 pandemic. Google Cloud is also focused on driving innovation by simplifying complexity to foster a collaborative culture among employees. Of late, the company has also reduced the overheads of ATB Financial by optimising workflows and bu­siness processes to reduce the time to consolidate strategic information by nearly 60 per cent. Meanwhile, by leveraging Go­o­gle Meet, its real-time video calling platform, the company was able to create a virtual viewing experience for the customers of Kia automobile, thereby providing an immersive car-buying experience.

Based on a presentation by Kapil Malhotra, Head of Customer Engineering, Google Cloud