Comviva has launched MobiLytix™ Rewards 5.0, a unified artificial intelligence (AI)-driven Software as-a-Service (SaaS) Loyalty Platform which accelerates the application of AI for loyalty and enables seamless execution of loyalty programs with gamification and personalisation across digital channels. MobiLytix™ Rewards is an end-to-end solution for communications service providers (CSPs), Retail and banking, financial services and insurance (BFSI) to deliver reward-based promotions and loyalty programs to consumers, enterprises, and employees.
The new-age SaaS loyalty platform offers a dynamic, data-driven approach with seamless integration across web, mobile, and in-store channels, building lasting customer relationships. The platform serves as a powerful tool for fostering customer retention and driving revenue growth. Built on AWS’s secure and flexible cloud infrastructure, the platform will ensure data security and privacy, providing transparency and trust in the loyalty program’s transactions and customer interactions.
The MobiLytix™ Rewards platform enables tailored programs offering real time points, instant rewards, dynamic tier configuration, multiple wallets, gamification, robust dashboards, flexible reporting, and rewards across many categories. This is an industry agnostic platform that caters for simple and complex use cases across the customer lifecycle; acquisition, engagement, retention and brand advocacy.
Commenting on the launch, Amit Sanyal, executive vice president (EVP) and chief operational officer (COO), Martech Solutions, Comviva, said, “We are proud to unveil our Next Gen MobiLytix Rewards, a game-changing solution that leverages advanced AI capabilities to transform the loyalty landscape. This launch underscores our commitment to providing clients with state-of-the-art tools that drive customer engagement and create meaningful, personalised experiences. By integrating AWS cloud infrastructure, MobiLytix Rewards 5.0 ensures a robust and scalable platform for fostering deep customer relationships globally.”
Meanwhile, Michael Wright, chief executive officer (CEO), Gourmet Food Stores, Egypt, said, “We introduced a strategically designed, dynamic tiered loyalty program powered by Comviva’s MobiLytix Rewards and hosted on AWS Cloud, delivering exceptional results. By offering hyper-personalised experiences and enhanced value, the program has strengthened customer engagement, elevated brand perception, and driven significant revenue growth.”
