Comviva has announced the launch of its 5G compatible application driven network platform, ADriN to offer a unified, simplified, secured experience to the B2B2X value chain of digital service providers, enterprises, hyperscalers, application developers and the smart device ecosystem.

Comviva’s ADriN platform boasts dynamic capabilities that allow it to understand the behaviour of connected devices in real time. This enables the platform to orchestrate and deliver personalised, intent-driven experiences in a secured and controlled environment, regardless of the underlying experience providers – digital service providers (DSPs), enterprises and hyperscalers.

Commenting on the launch, Manoranjan (Mao) Mohapatra, chief executive officer, Comviva, said, At Comviva, we prioritise creating unique experiences for our customers’ end-users to remain relevant. Our commitment to deeper customer engagement and significant investments has led to the development of ADriN, a platform that simplifies the user experience in the untapped B2B2X segment. With new engagement models centered around ARR and network-as-a-Service, ADriN is positioned to become a critical contributor to any experience provider’s top-line growth.” 

ADriN simplifies the process of capturing and understanding the intentions of end customers of enterprises and digital service providers. It offers an easy-to-use interface that delivers a trusted and secure service experience. Using ADriN, intentions are captured and processed through machine learning applications across various devices, which in turn creates a real-time service catalogue. This enables networks and infrastructures to respond in a specific manner to ever-changing intentions. 

This creates lucrative monetisation opportunity for the custodians of the B2B2X value chain with the adoption of ARR models, such as network-as-a-service. The monetisation opportunity is highly attributed to the intents captured from the end consumer’s devices or machines or interface through their simple native language. ADriN effectively processes and converts this intent into open call models and open application programming interfaces (APIs), which seamlessly integrate into the ecosystem. This orchestration results in a personalized experience for the consumer, without the need to worry about the network custodians they are connected to, be it G network or other networks.

Meanwhile, Swapnil Shah, vice president,5G and Edge Business Group, Comviva, said, “ADriN has received strong validation in recent time from niche ecosystem players like digital service providers, enterprises and hyperscalers. With the growing popularity of artificial intelligence (AI)-based operations, machine learning (ML)-driven devices, and application developer communities, ADriN is poised to make a distinct impact on the B2X and B2B2X value chains in the coming years. The collaborative efforts of CAMARA, 5G Infrastructure Public Private Partnership (5G PPP), ORAN, Telecom Infra Project (TIP), 5G Alliance for Connected Industries and Automation (5G-ACIA), GSMA Op, European Telecommunications Standards Institute (ETSI), 3GPP, 5G Vertical Engagement and Partnership Program (VEPP), and DSPs have also contributed to democratizing organic networks for developers, while government-driven initiatives have paved the way for an intent-driven future.”

ADriN utilises an ecosystem agnostic platform approach to comprehensively understand the intention of devices. It dynamically creates policy configurations, marketplace operations, generates slices, and performs numerous other functions over a nimble service engine that seamlessly interacts with infrastructure, hyperscaler, and network functions. The platform is highly flexible, enabling it to meet the unique needs of diverse ecosystems.