Cisco has reportedly called India a “viable” hub for exports and a major global growth opportunity, but indicated it will hold off on further investment until there’s greater clarity on global trade dynamics. Citing uncertainties caused by shifting geopolitics, rising nationalism, and evolving tariff regimes, the company said it is adopting a cautious, wait-and-watch approach, especially in light of risks that can derail multimillion-dollar supply chain bets.
The company began local manufacturing in India about 18 months ago with one product and is in the process of adding two more to its assembly line. While India is increasingly seen as a trusted base for exports, Cisco emphasised that global supply chain and trade strategies remain fluid until more stable policy signals emerge, particularly around tariffs, which have led companies to consult with global regulators.
India remains central to Cisco’s long-term strategy. While the company did not reveal updates on its $1 billion revenue target from Indian exports and domestic sales announced in 2023, it reiterated that no other market can match India’s projected growth rates over the next decade. Cisco also underscored its 30-year presence in the country and its role in research and development, with India now valued more for its engineering talent than for low-cost operations.
On corporate values, Cisco reaffirmed the company’s push for diversity, equity, and inclusion, saying these strategies not only reflect social commitments but also unlock better ideas and problem-solving capabilities, critical for innovation and competitiveness.
