Check Point appoints Brett Theiss as CMO to drive global brand and growth strategy

Check Point Software Technologies Limited has announced the appointment of Brett Theiss as chief marketing officer (CMO). As CMO, Theiss will shape and accelerate Check Point’s global growth agenda, strengthening brand presence, fueling demand, and positioning the company for its next chapter of market leadership.

With more than two decades of technology and software as-a-service (SaaS) marketing leadership, Theiss will be responsible for shaping the external perception of Check Point’s cutting-edge security solutions and aligning marketing initiatives to accelerate growth and innovation across all markets.

Prior to joining Check Point, Theiss served as CMO at BeyondTrust and Anaplan, where he led brand transformations that drove significant revenue expansion. He also held senior roles at Xactly, Lumen Technologies, and AT&T, where he developed deep expertise in aligning marketing strategies with business outcomes and customer needs.

Recognised for building high-performing teams and driving growth through brand clarity, market differentiation, and deep customer engagement, Theiss has consistently delivered results at the intersection of marketing innovation and business performance. He holds a Bachelor’s degree in Business Administration from Millsaps College and a Master of Law from Texas A&M University.

Commenting on the announcement, Nadav Zafrir, chief executive officer (CEO), Check Point, said, “Brett’s track record of building global brands and delivering measurable growth makes him an outstanding addition to our leadership team. As organisations navigate the complexities of artificial intelligence (AI), cloud, and hybrid work, Brett’s leadership will ensure Check Point’s story is told with clarity, impact, and vision.”

Meanwhile, Brett Theiss, CMO, Check Point, said, “Check Point is at the forefront of protecting enterprises against the most advanced cyber threats, with a powerful story to tell. I am thrilled to join this world-class team to further elevate the brand, deepen customer engagement, and help accelerate the company’s next phase of growth.”