The telecom space has turned into a resounding success story for the Indian economy. Going forward, we strongly feel that it will be the telecom sector that will usher in the next revolution in the lifestyle space. With constant innovation and unique products and services offerings, we will continue to create a never-before telecom experience and this will fuel the revolution. The full potential of the mobile phone has not been exploited by Indian consumers yet.
We have progressively seen the mobile phone evolve from being merely a communications device to one that offers instant access to information services that bring in lot of convenience and impact the day-to-day life. The next evolution in mobile telephony will come with the mobile phone becoming a tool for lifestyle enhancement. This will happen with services like video-gaming, video-conferencing, filtering, push-to-talk, comics and deco-mail, parental monitoring and home management.
Over-time, the mobile phone will transcend from being a mere communications device to one that provides behavioral assistance with a slew of personalised services to suit individual requirements. This will give birth to a new era of telephony where an individual will be the owner of the content on the mobile phone, rather than just a carrier.
We will see the development of services such as e-wallet, live ?TV, search engines and more becoming available on phones, leading to the a mobile handset becoming a true extension of the owner’s personality. The only constant in the telecom sector is change. With surging subscriber numbers, growing teledensity, increased penetration and competitive tariffs, the real game is about ideas that break away from set notions and chart out a new dimension, one where services and applications are customised to suit the needs of individuals, with telephony surpassing demographics and geographies.
Innovation will be the only answer to bring in this change.
