Bharat Sanchar Nigam Limited (BSNL) has launched an upgraded version of its MyBSNL mobile app for providing zero-touch service delivery to its customers.

Further, the state-run telco has also launched its over-the-top (OTT) service Starter Pack in partnership with Lionsgate, ShemarooMe, Hungama and EpicOn. The pack has been launched to strengthen subscriber stickiness as it prepares for the launch of 4G services in the country.

According to BSNL, the innovative combination of high-value OTT and competitive pricing would enable the telco to leverage its vast network infrastructure and strong pan-India presence to bring affordable OTT services to every home.