BSNL has reportedly signed two multimedia service agreements with Ericsson. Under one contract, Ericsson will be responsible for providing content services like ringtones, games, pictures, video clips and software applications via the web, WAP or SMS to subscribers. Under the second contract, BSNL’s ringback tones service will be based on Ericsson’s personalised greeting service. Ericsson will be responsible for end-to-end systems integration, hosting and day-to-day management of both services.
