UK-based visual browser service provider, Blippar is planning to partner with about 50 companies in India by October 2015, by supporting them in offering digital marketing campaigns with rich content. Blippar uses augmented reality (AR) technology, which allows smartphone users to print advertisements and product information by pointing their devices’ cameras at certain objects.
The company is also looking at introducing a solution that will work on mobile handsets with low Internet speed. Apart from this, Blippar is also in discussion with telecom operators and handset makers in India in order to reach out to a larger base of smartphone users.
At present, Blippar has over 50 million users and over 50 million global interactions. It has presence in the US, the UK, Spain, Turkey, Japan, Netherlands, Benelux countries and has conducted projects across other countries as well.
Blippar CEO and co-founder Ambarish Mitra said, ?Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar. We are thrilled to launch here, and excited about enriching the country’s myriad industries and brands with immersive mobile content.?
Regional Director Arnav Ghosh added, ?India will be a huge strategic hub for Blippar, a route into the Asian region. We are here to disrupt the Indian market with Blippar?s groundbreaking technology and unique vision.?
