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BlackBerry has introduced the BlackBerry Z10 smartphone.
The smartphone packs in 4.2 inch screen and is powered by 1.5 GHz dual core processor. The BlackBerry Z10 has 2GB of RAM and 16GB of internal storage, which is expandable up to 64GB using a microSD card. It has 8 megapixel camera and supports 3G.
Commenting on the launch, Sunil Dutt, managing director, India BlackBerry, says, ?Without a doubt the BlackBerry Z10 is among the most important and much awaited BlackBerry launches in the history of the Indian smartphone industry. With BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry to create a new and unique mobile computing experience, and we are uniquely positioned to change the way in which our customers view mobile technology.?
Sharing his perspective on the launch of the BlackBerry Z10 smartphone, Abhishek Chauhan, senior consultant, ICT Practice, Frost & Sullivan, says, ?India is one of the markets where BlackBerry enjoys a decent brand equity and loyalty. In the Indian smartphone market, BlackBerry has been a strong number three player in terms of market share. However, it ended up losing close to 3 per cent market share in the calendar year 2012, mostly to Samsung and Nokia in the low tier high volume smartphone market.?
According to Chauhan, the BlackBerry 10 should definitely come as a welcome move for the high end BlackBerry corporate and retail users who have been aspiring to move to a full-fledged smartphone but haven?t been able to give up BlackBerry. If marketed well and supported with a full-fledged smartphone portfolio as well as customised ecosystem, they might also be able to get back the consumers they ended up losing to the competition.
He adds, ?The company needs to ensure the support of India specific applications as well as navigation which most of the competition has done a good job with. Moreover, looking at the fact that BlackBerry has targeted the youth in the Indian market, they would need to ensure a decent portfolio of BB10 devices across price tiers to ensure volumes and market share in the long run.?
