BlackBerry has launched BBM Channels, a forum which will support real-time conversations between people, brands and communities.
The move is aimed at monetising the BlackBerry messaging platform by getting large brands to use it for networking with users and potential consumers.
Existing BlackBerry users can update to the newest version of BBM to access the new feature. Channel owners can post messages, share pictures, spark discussions and chat directly with subscribers.
Integrated live chat allows channel owners to offer ?scheduled chat hours? where BBM users can directly engage with their favorite channels one on one. BBM Channels for iPhone and Android devices will launch in the coming months.
