Bharti Telesoft, the integrated value-added services (VAS) provider for mobile operators, has renamed itself Comviva Technologies as part of its companywide rebranding initiative.

Bharti Telesoft, the integrated value-added services (VAS) provider for mobile operators, has renamed itself Comviva Technologies as part of its companywide rebranding initiative. Bharti Telesoft, which is seen as a traditional VAS and solutions firm, intends to shift focus and become an end-to-end managed solutions provider.