Bharti Airtel has partnered with Vuclip for its Re 1 Entertainment Store.
As per the terms of the partnership, Vuclip is responsible for the technology, product, analytics, and content aggregation engine for the video section of the operators? Entertainment Store.
Commenting on the development, N. Rajaram, chief executive officer, data, Bharti Airtel said, ?This is just the beginning of Airtel?s effort to bring video to the masses. In the Entertainment Store?s initial weeks, we have received an overwhelming response in terms of new user acquisition as well as engagement. We believe we have found the right partner with Vuclip because they understand video technology, mobile devices and network constraints but, just as important, they understand how to provide a great consumer experience.?
