Bharti Airtel has made its debut in the mobile advertising space.
This platform is aimed at enabling advertisers to provide personalised services to their customers on their mobile phones.
To achieve this, the platform would support multiple communications outlets and tools such as mobile internet, messaging services and Airtel digital TV.
Commenting on the development, K Srinivas, president, consumer business, Bharti Airtel, said, ?We are excited to launch our mobile advertising platform. Personalisation, sharp segmentation and contextualisation are increasingly making this platform an exciting proposition for brands. With the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium. Airtel?s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment?.
