Bharti Airtel has launched Wynk Music, a carrier agnostic mobile application that will provide an expert curated library of over 1.7 million songs including Hindi, regional and international hits.
With the launch, Airtel claims to be the first operator to introduce an over-the-top (OTT) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download and buy songs at reasonable prices and experience an ad free interface while on the move.
Wynk is a free to download application available on Android and iOS platforms. With the Free version of the app, users can stream songs of their choice online and tune into internet radio. With Wynk Plus, users can enjoy unlimited in-app song downloads and play music offline at Rs 99 on Android and Rs 60 on iOS. Airtel customers using Android phones can enjoy a special introductory price of Rs 29. Wynk Freedom subscription at Rs 129 is available exclusively to Airtel customers in 3G circles using Android phones which allow them to get all-inclusive unlimited streaming and download of music without incurring additional data charges.
Commenting on the launch of application, Srinivasan Gopalan, Director ? Consumer Business, Bharti Airtel states, ?With the proliferation of smartphonesin the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90 per cent of total digital consumption. We are introducing this segment to Wynk- an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.?
