Bharti Airtel has launched a new platform that will enable subscribers to get access to applications and services with zero data charges. Called ?Airtel Zero?, the platform will allow users to access chat applications, e-commerce sites, gaming portals and other internet-based services without having to pay for the data usage. Bharti Airtel will collect the data charges from the application service providers.
Commenting at the launch of Airtel Zero, Srini Gopalan, director, consumer business, Bharti Airtel, said, ?This is exciting for customers because a lot of their favourite applications can now be accessed without data charges, and a lot of new applications that small start-ups want to offer now become free.?
Bharti Airtel is in talks with potential partnerships with industry stakeholders such as e-commerce players and other start-ups for offering various applications through Airtel Zero to subscribers. Initially, operator plans to offer at least 100 applications. At present, Airtel Zero platform is accessible through devices which run on the Android and iOS platforms.
