Bharti Airtel has become the first private player to launch internet protocol TV (IPTV) services under the brand Airtel Digital Television Interactive. The customer has to pay Rs 3,999 as a onetime activation charge. There are two price points for IPTV subscribers: Rs 999 per month for 135 channels, a broadband connection and a landline connection; and Rs 599 per month for 117 channels and a broadband connection. The service has been launched in the National Capital Region (NCR) and is likely to be launched in Mumbai and Bangalore soon in a phased manner.