According to Worldwide AI and Generative AI Spending report by International Data Corporation (IDC), Asia/Pacific region is witnessing an unprecedented surge in generative artificial intelligence (GenAI) adoption, including software, services, and hardware for artificial intelligence (AI)-centric systems with spending projected to soar to $26 billion by 2027, with a compound annual growth rate (CAGR) of 95.4 per cent for the period 2022-2027. This surge underscores the region’s pivotal role in driving the next wave of AI innovation and technological advancement.
GenAI is a branch of computer science involving unsupervised and semi-supervised algorithms that enable computers to create new content using previously created content, such as text, audio, video, images, and code, in response to short prompts. IDC believes that GenAI will be a trigger technology to transition to a new chapter in the move toward automation for both internal and external parties across generic productivity, business function–specific enhancements, or industry-specific tasks.
Commenting on the report, Deepika Giri, head of research, big data and AI, IDC Asia/Pacific including Japan (APJ), said, “We anticipate that Asia/Pacific will experience a surge in the adoption of GenAI, with growth rates expected to match those of North America, largely due to enterprises investing heavily in developing data and infrastructure platforms tailored for GenAI applications. We forecast that this investment in GenAI will reach its zenith within next two years, followed by a period of stabilisation. China is projected to maintain its position as the dominant market for GenAI, while Japan and India are set to become the most rapidly expanding markets in forthcoming years,”
Unlocking the vast potential of GenAI, Asia/Pacific region is poised for a transformative journey across various sectors. With robust digital infrastructure and growing investments in technology, Asia/Pacific emerges as a pivotal player in this dynamic landscape. Strategic investment in hardware, software, and associated services for GenAI is crucial to sustaining and propelling this progress. From software development to customer service, GenAI is revolutionising industries, ushering in a new era of innovation in Asia/Pacific.
Information technology (IT) spending in GenAI technology progresses through three distinct stages. Initially, during GenAI foundation build phase, attention is directed towards enhancing core infrastructure, investing in infrastructure as a service (IaaS), and bolstering security software. Subsequently, in broad adoption phase, focus shifts towards the widespread adoption of open-source AI platforms offered as-a-service, playing a fundamental role in digital business control planes. Finally, unified AI services phase sees a surge in spending as organisations rapidly integrate GenAI to gain a competitive edge, diverging from the typical slower growth observed in new technology markets.
Meanwhile, Vinayaka Venkatesh, senior market analyst, IT spending guides, customer insights and analysis, IDC Asia/Pacific, said, “GenAI isn’t a fleeting trend. Its capacity to generate entirely new content, across various mediums, such as images, videos, code, and marketing materials, promises substantial efficiency gains and paves the way for innovative creative opportunities, granting a competitive advantage. A significant portion of organisations have either already adopted GenAI or are in the initial stages of experimenting with models.
The financial services sector is experiencing rapid growth in GenAI adoption in Asia. It is projected to reach $4.3 billion by 2027 with a remarkable CAGR of 96.7%. Within this industry, GenAI is being utilised internally to enhance operations efficiency, automate repetitive tasks, and optimise back-office processes such as fraud detection and creation of intricate documents. GenAI-powered solutions provide tailored financial services like personalised planning tools and reports, which dynamically adjust to meet customers’ evolving needs. Further, the integration of GenAI yields substantial benefits to profitability by cutting costs, driving revenue generation, and enhancing productivity across various functions such as software development and operations (DevOps), marketing, and legal compliance.
The software and information services industry stands as the second-largest adopter of GenAI, embracing its versatility across sectors such as marketing, data analytics, and software development. Within marketing, GenAI can streamline content creation for websites, blogs, and social media platforms, optimising marketing strategies and enhancing audience engagement. In data-driven fields like machine learning and analytics, GenAI proves invaluable for generating synthetic data, enriching existing datasets, and improving model performance and resilience. Additionally, in software development, these tools aid developers by automating coding tasks, generating prototypes, and accelerating software development lifecycle, leading to heightened productivity and efficiency.
As the third-largest adopter of GenAI, governments across the Asia-Pacific region have a substantial opportunity to transform their operations and service delivery. This technology holds potential to enhance efficiency, transparency, and citizen engagement. Governments are well-placed to spearhead efforts in advancing education and training in GenAI, thereby catalysing the creation of new job prospects, and stimulating growth of technology innovation hubs. These hubs will function as focal points for state-of-the-art training, bolstering skill sets, and nurturing the emergence of future AI professionals, including scientists, engineers, technicians, and specialists.
In the rapidly evolving Asia/Pacific retail market, characterised by diverse consumer preferences and advancing digital technologies, retailers are increasingly turning to GenAI to gain a competitive advantage. GenAI enables enhanced personalisation, tailoring experiences to individual preferences, while also boosting efficiency by automating tasks like product design and content creation, thereby accelerating time-to-market. Furthermore, retailers leverage GenAI to create dynamic visual content and interactive experiences, fostering heightened customer engagement and loyalty.
20 per cent of Asia/Pacific organisations are planning to build their own GenAI models.
