It is IPL time once again and with it comes the magic of ZooZoos, loveable icon of Vodafone as they act out roles in popular TV shows. The ZooZoos mark their return during IPL 2014 to communicate Vodafone?s differentiated customer experience that offers unique products and services to make customer?s life simple and convenient.

Each TV commercial will bring to life our favourite TV shows and depict ZooZoos in a creative and engaging manner to connect the customer ?pain point?, thus linking it to the proposition that Vodafone offers. The first two television commercials, to be released on 16th April, highlights the service proposition of ?Choose Your Number? and availing an instant small recharge through ?Chota Credit? offered by Vodafone.

The entire IPL 2014 campaign focusing on Vodafone?s superior customer service will promote several such products and services from different areas like voice, mobile internet, customer service and retail.

The Vodafone Superfan promotion will also be part of this campaign enabling customers to win a money can?t buy IPL experience. The Superfan activation will be primarily led by digital and on-ground activations.

Commenting on the campaign, Ronita Mitra, senior vice president ? brand communication and insights, Vodafone India, said:  ?Vodafone has always kept the customer at the center while designing products and services and thus delivered superior customer experience. The IPL 2014 campaign will showcase a gamut of products and services which delivers on the promise of a differentiated telecom brand experience, thus making lives of our customers simple and convenient. The ZooZoos have become a big part of India?s cultural conscience. Breaking through the monotony and fatigue, the ZooZoos have been presented in a refreshed and engaging creative format to communicate our proposition. This year it will be very entertaining for the viewers to spot the pop-culture reference in each of the ads and talk about it.?

Apart from television, Vodafone?s customer experience campaign during IPL 2014 will be supported by OOH, digital and other mediums. The campaign has been created by Ogilvy & Mather (Mumbai).

Vodafone SuperFan Experience

The Vodafone SuperFan VIP experience begins from the moment the winner receives the call intimating him/her on being selected.

The 60 (one per IPL match) Vodafone SuperFan winners are in for the treat of their lives, beginning with chauffeured transportation, deluxe hospitality, special escort to the stadium, premium seating in the hospitality enclosure to get the best match viewing experience.

At the close of the match, during the award ceremony, the Vodafone SuperFan gets to meet the winning captain.

He/She will receive an autographed ball from the winning captain, a scene viewed by millions at the stadium and television viewers across the globe.

For posterity, the Vodafone SuperFan also gets to keep a photograph capturing the magic moment.

Vodafone Fan Selfie

During IPL, Vodafone plans to introduce Vodafone Fan Selfie contest where one gets an opportunity to enjoy moments of fame by appearing on the LED screens situated at the stadium, during each IPL match.

There are many such innovations planned by Vodafone and viewers will witness them as the tournament progresses.