As per Gartner, an increasing number of customers are accessing videos on their mobile devices for work-related purposes.
Going forward, by 2015, close to 60 per cent of information workers will interact with content applications via a mobile device, as per the research firm.
Gartner adds that companies and governments ought to chalk out strategies to support videos on such equipment, whether it is owned by them or by their workers or customers.
As per the firm, the term mobility implies that business consumers may sometimes use different devices in different places, sometimes on weak networks. Enterprises must therefore plan for adaptive delivery that allows for variable bandwidth as well as allowing for time-shifted consumption, as users that rely on mobile devices will not always have sufficient access to network resources to consume video live.
Gartner recommends selecting vendors that support all the video formats required by the organisation. While the growth in operating systems is focused on iOS and Android, other operating systems are important to particular enterprises or viewer segments. Enterprises should analyse viewership to determine what devices consumers are using, which are growing in usage, and which are declining.
