Alcatel-Lucent has appointed Tim Krause as the company?s new chief marketing officer (CMO) effective January 1, 2014.

As CMO, Krause will spearhead Alcatel-Lucent?s global marketing efforts. He will lead the company?s diversification strategy and the development of business in five key segments including cable, webscale, large technical enterprises, strategic industries and government driven broadband initiatives.

Krause has 25 years of industry experience and prior to joining Alcatel-Lucent he served as the senior vice-president, customer team at AT&T.