Wynk Music and Dolby Laboratories have announced the launch of Dolby Atmos to its users at no extra cost.
Wynk’s Dolby Atmos music catalogue and playlists will include songs across eight languages from renowned music labels such as Yash Raj Films (YRF), Saregama, Phonographic Digital Limited (PDL) and many more. Wynk will continuously add to this catalogue, which will be accessible to all its users at no extra cost.
Commenting on the launch, Edwin Charles Albert, head – Content and Partnerships, Airtel Digital said, “Delighting customers by giving them the best continues to be our core proposition. Our partnership with Dolby combines Wynk’s core strengths of an extensive library and superior music delivery with a never-before audio experience in Dolby Atmos will certainly enhance user experience immeasurably. We will continue to add partners with cutting-edge technologies with the aim to consistently deliver the best music experience.”
Meanwhile, Karan Grover, senior director – Commercial Partnerships, IMEA, Dolby Laboratories said, “We are thrilled to collaborate with Wynk Music and bring this revolutionary music experience to more music fans, taking their music experience to the next level. Whether listening at home or on the go, nothing takes listeners right inside the song like Dolby Atmos.”
Further, Prashant Dogra, chief executive officer, PDL said, “We represent more than 900 labels from across the country and are thrilled to now have the Dolby Atmos Music experience available on Wynk Music. This partnership will bring music lovers much closer to the true sound of music that the artists have created for their fans.”
Music fanatics tuning into Wynk Music can now discover surprising new details with music in Dolby Atmos. Songs can now be heard and felt all around them, unlocking new levels of emotion and drawing listeners closer to the artists they love. To enjoy Dolby Atmos on Wynk Music, a compatible iOS or Android Dolby Atmos-enabled mobile device is required.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing the listener in the song, revealing details with unparalleled clarity and depth. It gives artists more space and the freedom to fully realise their vision and unlock new levels of emotion in their music for their listeners. Whether it is hearing the layers of instruments moving all around them, catching the subtle breath a singer takes between lyrics, or feeling melodies wash over them – nothing will bring the listener inside the song like Dolby Atmos.