As per Bharti Airtel, its digital content platform Airtel Xstream has recorded an overall jump of 50 per cent in streaming volume amid the ongoing lockdown. Further, there was a 300 per cent surge in the streaming of popular 80s and 90s TV shows.
Further, Airtel Xtream platform registered an increase in the average session time with the number of daily sessions per user surging by 40 per cent.
Further, yesteryear’s Bollywood Classics have seen streaming volumes growth of 100 per cent underlining the strong demand of content from the decades gone by.
Around 80 per cent of the demand surge for retro content was driven by users from non-metros and smaller towns in states such Uttar Pradesh (UP), Bihar, Rajasthan and Madhya Pradesh.