Bharti Airtel has announced that it will offer content from FanCode to its subscribers. Airtel Xstream now offers content from 19 over-the-top (OTT) platforms, the largest bouquet of OTT platforms for consumers offered by any provider across mobile and large-screen formats.
FanCode is India’s premier digital sports destination. It has partnered with domestic and international sports leagues and associations across multiple sports. The streaming platform has rights to offer sporting content from across the globe such as Carabao Cup, Copa Del Ray, EFL Championships, Women Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League and Tamil Nadu Premier League and Legends League in Cricket.
Commenting on the venture, Adarsh Nair, chief executive officer, Airtel Digital, said, “We are delighted to welcome FanCode to Airtel Xstream. It has always been our endeavour to offer quality content to our customers, and the addition of FanCode significantly augments the portfolio of our offerings.”
Meanwhile, Yannick Colaco, co-founder, FanCode said, “We are excited to be partnering with Airtel to bring FanCode on the Airtel Xstream platform. Airtel’s premium offering will help us further increase the reach of FanCode and give sports fans access to thousands of hours of LIVE sports that they love.”
Airtel is looking to achieve 20 million paid subscriptions for Airtel Xstream and looking to bring onboard marquee content partners from across the states to its roster of OTT content partners. Airtel has also brought on-board Social Swag, an influencer commerce platform backed by celebrities.