Bharti Airtel has strengthened its ties with over-the-top (OTT) player Lionsgate to offer premium Lionsgate content to Airtel Xstream users.
Under the partnership, Airtel Xstream Box users will get access to the premium Hollywood content by Lionsgate Play, including Ultra-HD content.
Further, Lionsgate Play will now be able to showcase Hollywood titles among others in Hindi, Tamil, Telugu, Kannada, and Bhojpuri languages. Additionally, viewers will now be able to watch content from various genres, including action, thriller, horror, and more, the OTT-player said in a joint statement.
Commenting on the development, Rohit Jain, managing director, Lionsgate South Asia, said, “We will also keep strengthening our distribution and are very excited to extend our offering to additional consumers via the Airtel Xstream Box. With this partnership our content will find its place on large screen TV at home, and the experience of watching premium content on the big screen is unparalleled.”
Further, Sunil Taldar, director, homes, Airtel, said, “We are delighted to deepen our partnership with Lionsgate and bring their premium content to more and more customers through our digital platforms. Airtel Xstream Box continues to see growing adoption as customers discover the joy of hybrid TV experience through one device and enjoy the best of OTT content with linear TV.”