Bharti Airtel and ShemarooMe have signed a content agreement for the Airtel’s Xstream Premium video streaming service. ShemarooMe is an over-the-top (OTT) platform.

With this deal, ShemarooMe will be able to tap into Airtel’s user base of over 300 million users in India. Further, Airtel users will get access to ShemarooMe’s vast content library along with 14 other Indian and global OTTs with a single access login on the Airtel Xstream Premium app on mobile and large screens (TV, tablet and PC). The subscription ranges from Rs 149 per month and Rs 1,499 per year.

Earlier, Airtel had also signed similar agreements with Eros Now, SonyLIV, HoiChoi, among others. In February 2022, Airtel had relaunched its paid OTT service and had said it is eyeing 20 million users for its new service.