Bharti Airtel has selected Tata Consultancy Services (TCS) to implement the latter’s HOBS product portfolio management (PPM) solution.

With the implementation, Airtel plans to create personalised offers for enterprises and make them available in the market instantly.

As per TCS, by implementing a single enterprise-wide product catalogue for all marketing and sales channels in India, TCS HOBS PPM has streamlined Airtel’s product lifecycle processes and rationalised its product portfolio by 80 per cent.