Bharti Airtel has launched startup innovation challenge in partnership with Invest India. As part of this, early stage technology companies are invited to demonstrate differentiated solutions in the areas of 5G, internet of things (IoT), cloud communication, digital advertising and digital entertainment.

The company invites applications latest by January 24, 2022 and the result for the same will be announced on February 14, 2022.

Demonstrating innovative B2C or B2B use cases and applications; creating innovative IoT solutions; leveraging artificial intelligence (AI) and machine learning (ML) technologies to create B2C or B2B products; creating innovative and unique advertisement format; and creating a platform or offering disruptive solutions in music, video or gaming are some of the areas that the participants will touch upon.

The top ten participants will win cash prizes, get access to Airtel’s innovation lab and will be able to leverage Airtel’s advanced technology infrastructure to scale up their use cases and even co-innovate with Airtel’s engineering teams.

Commenting on the launch, Adarsh Nair, chief product officer, Bharti Airtel, said, “India’s startup ecosystem is now a globally celebrated story and our young technology companies are doing some phenomenal work in building solutions that solve hard problems. As a core enabler of this emerging digital ecosystem, Airtel is thrilled to be working with the government of India to help early stage companies navigate their growth journeys and scale up quickly and sustainably. On behalf of Airtel, I invite companies to be a part of this challenge and benefit from Airtel’s deep technological capabilities.”

Meanwhile, Deepak Bagla, MD and CEO, Invest India, said, “We look forward to enable India’s young technology startups through the ‘startup innovation challenge’ in partnership with Bharti Airtel. The Indian startup ecosystem is the third largest in the world, and we are delighted that through this challenge, growing startups will be able to showcase made-in-India solutions that solve complex global problems. On behalf of Invest India, I invite early-stage companies to participate in this challenge”.