Bharti Airtel has launched “Airtel Advantage”, a first-of-its-kind unified platform offering global interconnect solutions. The automated one-stop destination is the first such platform by an Indian telecom carrier. Offering international voice, application to person (A2P), person to application (P2A), peer to peer (P2P) short message service (SMS), direct inward dialing (DID) and international toll free service (ITFS), Airtel Advantage will enable carrier partners globally to seamlessly address their connectivity needs in a few clicks.

Leveraging Airtel’s resilient global network and digital infrastructure to solve challenges of direct interconnect complexities, tedious procedures and exhaustive paperwork, the platform’s assured time to market capability enables faster customer onboarding and seamless commencement of interconnects for multiple global locations. Customers can also view real-time traffic statistics and other insights on customised analytics dashboard.

Some key features of the Airtel Advantage include:

  • End-to-end digitised journey
  • Swift onboarding and interconnect selections
  • Real time analytics
  • Single wallet for all services
  • Pay-as-you-go

The platform will offer international voice and SMS to begin with and will add DID and ITFS subsequently.

Carriers will now be able to opt for any connectivity service basis their unique requirements. A partner from London for instance can quickly interconnect with Airtel and use the voice and SMS service to enable its customers to increase their global reach.

Commenting on the launch, Vani Venkatesh, chief executive officer (CEO), global business, Airtel Business, said, “We are delighted to offer yet another innovation to our partners. The next-gen platform will place the power in their hands to find a solution of their choice and deploy it, all in a matter of hours. The transparency, agility, reliability and ease of doing business offered by Airtel Advantage will transform the way carriers globally access interconnects”.